The company released a statement on Friday after close of trading saying the impact of the game’s success will be “limited”on Nintendo, who own just 32 percent of The Pokémon Company.
#Nintendo stock plunges on #TYO after news that they don't actually have that much to do with #Pokemon
Nintendo’s market value doubled in the two weeks following the release of the augmented reality mobile game which has surpassed Twitter in daily users.
Friday’s statement clarified the company’s actual stake in the game’s success which was a collaboration between The Pokémon Company and Niantic Labs.
Nintendo’s overall stake in the app was estimated to be 13 percent, reported Bloomberg.
Financial analysts have previously warned investors to be cautious of Nintendo stock as they are not the biggest benefactor of the game’s success.
“Nintendo receives royalties for Pokémon titles but surprisingly little direct profit, benefiting instead from the impact of Pokémon titles on hardware sales and penetration," Jay Defibaugh from the CLSA investment group told Business Insider.
This leads me to ask who is more likely to be living in a fantasy bubble: the Pokemon player or the stock market?
The drop in stock price since the announcement wiped $6.7 billion off the company’s market value. Several companies associated with the game also fell, including its launch partner McDonald's Holdings Co. (Japan) who saw their value decline by 12 percent.
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China is the world’s largest mobile game market, generating $7 billion in revenue in 2015, according to research companyNewzoo.
